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AdWords: Week 1 Results
Last Sunday I started advertising Preceden via Google AdWords. I’ve played around with it before, but never seriously. I wrote a few ads, picked a bunch of timeline-maker keywords to target, set my...
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A/B Testing Preceden’s Homepage – Round 1: 37% Improvement
Preceden’s homepage can currently be divided into four sections (see below): 1) The splash screen (Make an amazing timeline with Preceden, Quote, Sign Up) 2) Example 3) Features 4) Featured On I’ve...
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Preceden’s 15 Days @ $30/Day AdWords Results
About two weeks ago I posted the results of one week of $10/day AdWords advertising for my web app, Preceden. In a nutshell, I spent $72.16 and made $87, for a profit of $14.84, which works out to be a...
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March Madness: Preceden Gets Some Love, jMockups’s Grind Continues
In keeping up with my monthly progress reports, here’s an overview of what went down in March. (See also: January, February) Preceden One of my goals in March was to spend more time working on...
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Why I’m Building Simple Tools to Help Market My Web App
I’ve been making huge pushes lately on Preceden, a web-based timeline maker that I launched just over two years ago. Today I’m trying something new as part of Preceden’s overall marketing strategy and...
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Preceden A/B Test Results: Apparently Folks Don’t Like Gradients
I’ve been running an A/B test on Preceden, my web-based timeline maker, for the last week to test the impact of gradient bars on the sign up rate. Half the people saw solid color bars: And half the...
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Emphasizing My Web App’s Free Trial Improved Its Sign Up Rate By 25%
Preceden, a web-based timeline maker that I run, is free to try but costs $39 once to upgrade to a pro account, which let’s you add an unlimited number of events to your timelines. Conveying this...
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Marketing Mornings
At last year’s Micrconf Mike Taber, one of the event organizers, gave a talk on how setting up systems and processes can benefit your organization. One of his recommendations was to establish Marketing...
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Redesigning Preceden’s Color Picker
Preceden, the web-based timeline maker that I launched in January 2010, has been slowly growing over the years and while I don’t spend that much time on it these days, I still try to put in a few hours...
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Visualizing Your SaaS App’s Monthly Active Users Broken Down by Signup Cohort
This week at Automattic I’ve been helping with a tool that will allow us to visualize the number of active WordPress.com users each month broken down by when those users signed up for an account. I...
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Exploring your Heroku Rails app’s database using SQLPro for Postgres
In the past when I’ve wanted to explore production data for a Heroku-hosted Ruby on Rails app, I’ve primarily used heroku console and rake tasks. Each method has limitations though: heroku console...
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A New Adventure: I’m Taking the Leap to Focus on Preceden and Analytics...
As many of you know, I’ve had a long-running side project called Preceden, a tool that helps people create professional-looking timelines: I launched Preceden back in early 2010 while I was a still...
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A Few Thoughts on Image Upload Usage at Preceden
One of Preceden’s most popular feature requests over the years has been the ability to upload images to Preceden and have those images appear on timelines. A lot of competitors offer that...
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Timeglider Acquisition
I’ve got some big news to share today: Preceden has acquired Timeglider, one of the other big players in the online timeline maker space. Here’s the announcement: Preceden Acquires Timeglider. This...
View ArticleNick Kolenda Reviews Preceden
Nick Kolenda is an author, teacher, and consultant who specializes in the psychology of marketing and related topics like pricing optimization, sales psychology, and website behavior. He’s also...
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Going Full Time on My SaaS After 13 Years
In January 2010 I soft-launched launched Preceden, a web-based timeline maker tool, followed a few weeks later by a larger launch on HackerNews: Today – almost 13 years to the day since the initial...
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Indie Hacking Week 1 Recap: Starting TimelineGPT, Ending LearnGPT
Today marks the end of my first week of full-time indie hacking. I feel like I’m getting in a good groove as far as my daily routine, but I don’t think it’s quite sunk in yet how much flexibility I...
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Friday Updates: Prepping TimelineGPT for Launch, Viva la EmergentMind
via Reddit Preceden This week consisted of Milan (Preceden’s designer) and I getting TimelineGPT (the AI content generator we’re working on) from 80% ready to ship to 98%. Lots of small, boring tasks...
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Friday Updates: Shipping AI Suggestions in Preceden, EmergentMind Growth and...
Photo by Elija Mears Preceden On Tuesday I shipped the v1 of Preceden’s new AI suggestions feature to 10% of new users: Just shipped Preceden's new GPT-powered content suggestions feature to 10% of...
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Progress on TimelineGPT, Emergent Mind missteps, finding balance
Photo by Lucas Favre Hey all ! It’s been a minute since my last post (for reasons I’ll get into below) so here’s periodic update on what I’ve been up to: TimelineGPT About two months ago I launched an...
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